2013 ABTA Members Handbook
Falkland Islands Holidays for the first time is featured in the ABTA 2013 Members handbook alongside the destination guide to the Falkland Islands. It was decided to participate as ABTA has an unparalleled worldwide reputation, originally formed in 1950, the official ABTA Members’ Handbook is recognised as an invaluable A-Z reference guide of worldwide destinations. Readership: In excess of 55,000 travel industry professionals throughout the UK and Ireland and is considered to be the definitive reference book for travel professionals.
The ABTA Members’ Handbook is distributed on a named basis to all ABTA Members, comprising of more than 5,000 outlets and 900-plus tour operators. It is also issued to all UK tourist board offices and the head offices of ABTA Travel Industry Partners, plus hotels, airlines, cruises, car rental, airports, insurance, trains, ferries and technology. ABTA Members’ Handbook is a highly effective sales medium for all companies associated with worldwide travel and tourism with a secondary distribution also available for corporate travel managers, in addition to conference, group and incentive travel organisers in the UK.
It is produced by the National Geographic Traveller team in the UK; the publication is a country by country guide to over 150 destinations worldwide offering a combined platform guaranteeing exposure to 97% of UK travel professionals as well as an online consumer audience, via the website Country by Country where the Falklands Islands country profile can be found. http://www.countrybycountry.com/destination/south-america/falkland-islands
Arlette Bloomfield manager of Falkland Islands Holidays quoted “Though we are not members of ABTA ourselves, it is a great opportunity to be included and be able to promote the Falkland Islands and widen the knowledge within the tourism industry”